Streamlining HR processes and saving hours with LincSmart®

Client: The Motley Fool

Industry: Financial

Size: 400 employees

Location: Virtual

Lincoln products and services: Life, disability, voluntary benefits, absence management

Client need

The Motley Fool worked with another carrier that relied on a manual benefits administration process, which was slow, inefficient, required excessive paperwork and led to claim delays. It wanted an integrated process that would:

• Eliminate manual tracking of approvals, Evidence of Insurability (EOI) forms and claims
• Improve the communication process to resolve issues more quickly
• Process claims faster

Results

Working with LincSmart®, the streamlined benefits administration process saved The Motley Fool time throughout the process, in some cases months. It also improved the benefits experience for HR and employees.

EOI time savings

• 15 minutes per employee per life event through the EOI integration
• 25+ hours per 100 employees handling coverage changes

Improved HR and employee experience

• The user-friendly employer and employee portal provided easier access to benefits information.
• Employees completed their EOI at a higher rate on their first attempt.

STD claims management time savings

• 30 minutes per employee on disability
• 10+ hours annually on STD claims alone

Automated offboarding and compliance

• Eliminated manual notifications for departing employees
• Enhanced compliance with portability and conversion communications

“Lincoln’s collaboration with UKG allows us to seamlessly manage our EOI process. Due to the integration, employees can quickly complete their EOI, and most are auto-approved, with the results accurately reflected in UKG immediately. It’s much more efficient this way and saves everyone a significant amount of time!”

— Holly Andersen, Benefits Champion, The Motley Fool

The Lincoln solution

With Lincoln’s LincSmart® technology, The Motley Fool could transition to an automated process, saving time and improving accuracy. Through its collaboration with UKG Pro Benefits Administration (technology powered by PlanSource), LincSmart significantly reduced the human resources (HR) team’s workload and enhanced the enrollment and claims experiences for employees. Changes included:

EOI solution

With a single sign-on, employees have easy access to the EOI application and receive real-time benefits enrollment decisions through an API to The Motley Fool’s employee platform.

Improved communication

HR receives an automated notification when an employee goes on leave, ensuring compliance.

Updated eligibility file process

The employer section of short-term disability (STD) claims has been automated, reducing HR involvement.

Privacy | Legal | ©2025 Lincoln National Corporation

Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Case studies illustrate the types of financial issues faced by our customers. This case study is based on actual results and/or experiences of a particular customer; identifying information has been changed and/or omitted to protect the customer’s privacy. Every situation is different, and goals may not always be achieved.

The Motley Fool is not an affiliate of Lincoln Financial.

LCN-8227087-072925

10/25 Z09

Order code: GP-LSMS-IDE001

Optimizing time and productivity with LincSmart®

Client: The Motley Fool

Industry: Financial

Size: 400 employees

Location: Virtual

Lincoln products and services: Life, disability, voluntary benefits, absence management

Client need

The Motley Fool worked with another carrier that relied on a manual benefits administration process, which was slow, inefficient, required excessive paperwork and led to claim delays. It wanted an integrated process that would:

• Eliminate manual tracking of approvals, Evidence of Insurability (EOI) forms and claims
• Improve the communication process to resolve issues more quickly
• Process claims faster

Results

Working with LincSmart®, the streamlined benefits administration process saved The Motley Fool time throughout the process, in some cases months. It also improved the benefits experience for HR and employees.

EOI time savings

• 15 minutes per employee per life event through the EOI integration
• 25+ hours saved per 100 employees handling coverage changes

Improved HR and employee experience

• The user-friendly employer and employee portal provided easier access to benefits information.
• Employees completed their EOI at a higher rate on their first attempt.

STD claims management time savings

• 30 minutes per employee on disability
• 10+ hours annually on STD claims alone

Automated offboarding and compliance

• Eliminated manual notifications for departing employees
• Enhanced compliance with portability and conversion communications

“Lincoln’s collaboration with UKG allows us to seamlessly manage our EOI process. Due to the integration, employees can quickly complete their EOI, and most are auto-approved, with the results accurately reflected in UKG immediately. It’s much more efficient this way and saves everyone a significant amount of time!”

— Holly Andersen, Benefits Champion, The Motley Fool

The Lincoln solution

With Lincoln’s LincSmart® technology, The Motley Fool could transition to an automated process, saving time and improving accuracy. Through its collaboration with UKG Pro Benefits Administration (technology powered by PlanSource), LincSmart significantly reduced the human resources (HR) team’s workload and enhanced the enrollment and claims experiences for employees. Changes included:

EOI solution

With a single sign-on, employees have easy access to the EOI application and receive real-time benefits enrollment decisions through an API to The Motley Fool’s employee platform.

Improved communication

HR receives an automated notification when an employee goes on leave, ensuring compliance.

Updated eligibility file process

The employer section of short-term disability (STD) claims has been automated, reducing HR involvement.

Privacy | Legal | ©2025 Lincoln National Corporation

Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Case studies illustrate the types of financial issues faced by our customers. This case study is based on actual results and/or experiences of a particular customer; identifying information has been changed and/or omitted to protect the customer’s privacy. Every situation is different, and goals may not always be achieved.

The Motley Fool is not an affiliate of Lincoln Financial.

LCN-8227087-072925

10/25 Z09

Order code: GP-LSMS-IDE001

Optimizing time and productivity with LincSmart®

Client need

The Motley Fool worked with another carrier that relied on a manual benefits administration process, which was slow, inefficient, required excessive paperwork and led to claim delays. It wanted an integrated process that would:

• Eliminate manual tracking of approvals, Evidence of Insurability (EOI) forms and claims
• Improve the communication process to resolve issues more quickly
• Process claims faster

Results

Working with LincSmart®, the streamlined benefits administration process saved The Motley Fool time throughout the process, in some cases months. It also improved the benefits experience for HR and employees.

EOI time savings

• 15 minutes per employee per life event through the EOI integration
• 25+ hours saved per 100 employees handling coverage changes

Improved HR and employee experience

• The user-friendly employer and employee portal provided easier access to benefits information.
• Employees completed their EOI at a higher rate on their first attempt.

STD claims management time savings

• 30 minutes per employee on disability
• 10+ hours annually on STD claims alone

Automated offboarding and compliance

• Eliminated manual notifications for departing employees
• Enhanced compliance with portability and conversion communications

The Lincoln solution

With Lincoln’s LincSmart® technology, The Motley Fool could transition to an automated process, saving time and improving accuracy. Through its collaboration with UKG Pro Benefits Administration (technology powered by PlanSource), LincSmart significantly reduced the human resources (HR) team’s workload and enhanced the enrollment and claims experiences for employees. Changes included:

EOI solution

With a single sign-on, employees have easy access to the EOI application and receive real-time benefits enrollment decisions through an API to The Motley Fool’s employee platform.

Improved communication

HR receives an automated notification when an employee goes on leave, ensuring compliance.

Updated eligibility file process

The employer section of short-term disability (STD) claims has been automated, reducing HR involvement.

“Lincoln’s collaboration with UKG allows us to seamlessly manage our EOI process. Due to the integration, employees can quickly complete their EOI, and most are auto-approved, with the results accurately reflected in UKG immediately. It’s much more efficient this way and saves everyone a significant amount of time!”

— Holly Andersen, Benefits Champion,
The Motley Fool

Client: The Motley Fool

Industry: Financial

Size: 400 employees

Location: Virtual

Lincoln products and services: Life, disability, voluntary benefits, absence management

Privacy | Legal | ©2025 Lincoln National Corporation

Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Case studies illustrate the types of financial issues faced by our customers. This case study is based on actual results and/or experiences of a particular customer; identifying information has been changed and/or omitted to protect the customer’s privacy. Every situation is different, and goals may not always be achieved.

HBD is not an affiliate of Lincoln Financial.

LCN-8227087-072925

10/25 Z09

Order code: GP-LSMS-IDE001