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Annuities RIAs can say YES to

Built with your RIA practice in mind – they’re commission-free, advisory fee friendly, easy to integrate and available on our direct-to-RIA platform

Call Us: 877-533-5630


We've adjusted the account opening process. Click here   to learn more or reach out to your Regional Consultant.

Modern Solutions for Modern Times

Today’s annuities are effective tools that help you address clients’ shifting priorities and a variety of financial planning obstacles. Discover how they may help strengthen client portfolios, while also creating opportunities to enhance relationships.


  • RIA-Class annuities

    Annuities reimagined for the fee-based model are advisory-fee friendly with lower costs and no commissions or surrender charges.

    Learn more about client needs

  • Dedicated RIA support

    Specialized in the needs of your RIA practice, we’re here to help make your job easier.

    Find your regional consultant

  • Direct-to-RIA platform

    No subscription fee or intermediary needed – we partner with industry-leading providers and platforms so that our annuities easily integrate with your reporting and planning software.

    Work with us

  • Tools for RIAs

    Our library of digital tools makes doing business with us easy and efficient – from a simplified digital submission process to scalable fund model implementation.

    Get started


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That feeling when it's payday...but in retirement

Introducing Lincoln ProtectedPaySM lifetime income suite


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A clear picture of what’s impacting the market – and client portfolios

Market Intel Exchange



Annuities are long-term investment products designed for retirement purposes and are subject to market fluctuation, investment risk, and possible loss of principal.