Life insurance
Featured update
5 reasons to give me 5 minutes in 2025!
Your time is valuable, so let’s make this quick – 5 key things to know about our new wealth-building indexed universal life solution in just 5 minutes. Lincoln WealthBuilderSM IUL is designed to help your clients protect and build in new ways, and we’re breaking down exactly how in a short, high-impact conversation.
Discover the untapped potential of cash value life insurance
See how Lincoln WealthBuilderSM IUL can be used as a powerful tool in clients' future plans and tax-efficient retirement strategies.
Think Lincoln first for Foreign Nationals
Lincoln should be at the top of your list when planning with global clients. Why? We recently updated our guidelines to offer flexibility for nexus eligibility. These new nexus connections make it easier for global clients to do business with us. And don’t forget about our increased face amount limits to $40 million autobind and $60 million jumbo for foreign national clients.
Learn more about how we can better serve your global clients
Lincoln’s Elite Indexed Universal Life Insurance Products
Your clients count on you for the latest growth strategies. And now, there’s one destination designed to help keep you informed and empowered. Introducing our new digital experience, your go-to hub
Meet a VUL suite with an edge
Meet our new Lincoln AssetEdge® VUL suite. Lincoln AssetEdge VUL and Lincoln AssetEdge SVUL are performance-driven, cash value life insurance solutions that offer clients protection plus potential. We’ve designed this suite to help individuals, couples and business partners protect their lifestyle, legacy and businesses.
Lab Free Pro+
Executives have busy schedules with limited time to spare. That’s why Lincoln offers Lab Free Pro+, a simplified life insurance offering that requires no exams or labs for your professional clients who have had a complete physical within the past 12 months. And, we’ve recently increased limits from $20M – $40M!
Real-Time Offer
Lincoln is excited to provide you and your clients with a Real-Time Offer for eligible life insurance cases. This feature will immediately communicate an underwriting approval decision to clients that have been approved lab-free by our automated underwriting process. The client, writing agent and case contact will be notified of the approval upon completion of the online or phone interview.
Digital First
Lincoln is committed to helping you build your business by focusing on our people, products and processes. To stay ahead of evolving trends and to ensure you’re able to deliver solutions to your clients efficiently, we’ve updated our processes to be digitally enhanced. We’re confident this digital-first strategy is the best way for us to continue our successes.