Serving over 100 broker agency clients and 130,000 employer groups, Centro Benefits Research focuses on bringing modern technology to the insurance industry, including LincSmart® solutions.1
1 Centro data, as of October 2025.
Brokers can use simple, automated workflows to ease their day-to-day administrative burden.
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Brokers connected to Centro’s policy API can funnel Lincoln plan details directly to the Centro Broker Portal, providing verified plan information at the click of a button. Available for Lincoln life, disability, dental, vision and supplemental health products.
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Submit RFP data through the Centro Broker Portal, which flows directly to Lincoln before being returned via API to the Centro Broker Portal, helping minimize manual entry and administrative friction.
Brokers consider Lincoln to be a leading national insurance carrier, and we want to continually earn that title by making it easier for them to do business. Centro’s Broker Portal offers one centralized location for brokers to access their Lincoln Book of Business and streamline their workflows with self-service access to your client’s Lincoln benefit details.
Our LincSmart® connections share the same passion for solutions and technology that we do. Together, our goal is a quality integration with your existing systems and to make your processes as easy as possible.
Click the logos to check out the strategic partners supporting LincSmart's solutions.
Case study
Cape Fear Valley Health System, with over 8,000 employees and a lean human resources (HR) benefits team of three, faced significant challenges managing Evidence of Insurability (EOI) and leave events. Manual processes led to low EOI completion rates, frequent delays and time-consuming communications. HR and managers were overwhelmed, and the employee experience was suffering. They needed help.
Client: Cape Fear Valley Health System
Industry: Healthcare
Size: 8,000 employees
Location: North Carolina
Lincoln products and services: Absence management, life, accidental death & dismemberment, long- and short-term disability
Client: Cape Fear Valley Health System
Industry: Healthcare
Size: 8,000 employees
Location: North Carolina
Lincoln products and services: Absence management, life, accidental death & dismemberment, long- and short-term disability
Cape Fear Valley Health System, with over 8,000 employees and a lean human resources (HR) benefits team of three, faced significant challenges managing Evidence of Insurability (EOI) and leave events. Manual processes led to low EOI completion rates, frequent delays and time-consuming communications. HR and managers were overwhelmed, and the employee experience was suffering. They needed help.
With Lincoln’s LincSmart® technology and its partnership with Workday, Cape Fear Valley Health System implemented two key integrations:
Source: Cape Fear Valley Health System internal data, September 2025.
Case study
The Motley Fool worked with another carrier that relied on a manual benefits administration process, which was slow, inefficient, required excessive paperwork and led to claim delays. It wanted an integrated process that would:
Client: The Motley Fool
Industry: Financial
Size: 400 employees
Location: Virtual
Lincoln products and services: Life, disability, voluntary benefits, absence management
Client: The Motley Fool
Industry: Financial
Size: 400 employees
Location: Virtual
Lincoln products and services: Life, disability, voluntary benefits, absence management
The Motley Fool worked with another carrier that relied on a manual benefits administration process, which was slow, inefficient, required excessive paperwork and led to claim delays. It wanted an integrated process that would:
Working with LincSmart®, the streamlined benefits administration process saved The Motley Fool time throughout the process, in some cases months. It also improved the benefits experience for HR and employees.
With Lincoln’s LincSmart® technology, The Motley Fool could transition to an automated process, saving time and improving accuracy. Through its collaboration with UKG Pro Benefits Administration (technology powered by PlanSource), LincSmart® significantly reduced the human resources (HR) team’s workload and enhanced the enrollment and claims experiences for employees. Changes included:
With a single sign-on, employees have easy access to the EOI application and receive benefits enrollment decisions in real time, delivered through an API to The Motley Fool’s employee platform.
The employer section of short-term disability (STD) claims has been automated, reducing HR involvement.
HR receives an automated notification when an employee goes on leave, ensuring compliance.
Source: The Motley Fool internal data, April 2025.
Case study
Case study
HBD Industries wanted to streamline its plan setup and benefits management. Human resources (HR) manually tracked Evidence of Insurability (EOI) and managed plan setup details, creating inefficiencies, administrative burdens and potential risks for HR and employees. It wanted an integrated process that would:
Client: HBD Industries
Industry: Manufacturing
Size: 1,000 employees
Location: Multiple locations
Lincoln products and services: Accident, critical illness, disability, basic life, voluntary life
Client: HBD Industries
Industry: Manufacturing
Size: 1,000 employees
Location: Multiple locations
Lincoln products and services: Accident, critical illness, disability, basic life, voluntary life
HBD Industries wanted to streamline its plan setup and benefits management. Human resources (HR) manually tracked Evidence of Insurability (EOI) and managed plan setup details, creating inefficiencies, administrative burdens and potential risks for HR and employees. It wanted an integrated process that would:
The seamless integrations between LincSmart® and ADP Workforce Now® transformed HBD Industries’ benefits administration process. HBD saved a significant amount of time and could focus on other duties while employees appreciated real-time decisions.
With Lincoln’s LincSmart® technology and its partnership with ADP Workforce Now, HBD Industries transitioned to a automated process, saving HR a significant amount of time, improving accuracy and enhancing the employee experience. Changes included:
Source: HBD internal data, April 2025.
Case study
Case study
The Cason Group worked with another carrier that didn’t support its broker and the constant issues they faced, resulting in a severely delayed 12-month implementation process. The issues included:
The broker’s frustration led him to seek a carrier with a reliable, transparent and efficient implementation process, plus strong partnership efficiencies with Employee Navigator.
Industry: Utilities
Size: 44 employees
Location: Texas
Lincoln products and services: Life, voluntary life, voluntary short-term disability, long-term disability, dental, vision
Industry: Utilities
Size: 44 employees
Location: Texas
Lincoln products and services: Life, voluntary life, voluntary short-term disability, long-term disability, dental, vision
The Cason Group worked with another carrier that didn’t support its broker and the constant issues they faced, resulting in a severely delayed 12-month implementation process. The issues included:
The broker’s frustration led him to seek a carrier with a reliable, transparent and efficient implementation process, plus strong partnership efficiencies with Employee Navigator.
The Cason Group and its broker saw significant improvements in efficiency, accuracy and implementation speed.
Using Lincoln’s LincSmart® tech integration with Employee Navigator and guidance resources, the broker confidently set up the plan and gained new efficiencies. For example, data exchange allowed The Cason Group to exchange files via EDI in a single file. The broker also used the following LincSmart’s broker tools to simplify the setup process:
This guide provided step-by-step instructions for building Lincoln plans quickly and accurately. It helped:
For a faster setup and use, Lincoln plan templates offered predefined standards and employee education content. They allowed the broker to:
Source: The Cason Group interview, April 2025.