Spend your time where it matters most. Our self-service tools, integrated solutions and flexible enrollment support make it easier to manage benefits and help employees make confident decisions.
Help employees understand how to prepare, no matter what comes their way.
A robust benefits package with wellness solutions or voluntary benefits, such as accident, critical illness and hospital indemnity insurance, can help cover expenses when the unexpected occurs. But many who face these bills aren’t enrolled in the benefits that could help most.
Easy-to-use technology
Give employees user-friendly tools that simplify benefits and deliver personalized financial support, and log in to our secure portals for real-time access to what you need most. These tools are part of a broader set of digital capabilities designed to empower employees, streamline administration and keep businesses moving forward.
Save time and simplify administration with our self-service, secure portals where you can oversee claims and manage benefits, billing and eligibility.
LincSmart®, our InsurTech experience, helps save you time by automating benefits administration through expansive API capabilities and fluid platform integrations.
Nearly 60%
of Lincoln’s small business brokers and employers work with a LincSmart® key partner to create a smoother benefits experience.1
Employee education and communication support
When employees clearly understand their coverage, they feel more confident in the choices they make. We offer comprehensive communication support and educational tools designed to make enrollment easier, more engaging and more successful.
55% of surveyed employees
would enroll in more benefits if they understood coverage.2
A complicated pregnancy and the premature birth of her twins led to weeks in the neonatal intensive care unit and overwhelming medical bills. Even with health insurance, Jessica’s family was left deep in debt.
Lincoln Financial paid Jessica for the use of her story.
Let’s partner to make benefits more beneficial.
1 Lincoln internal data, December 2025.
2 Lincoln, Wellness@Work, 2025.
Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.
Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.
Privacy | Legal | © 2026 Lincoln National Corporation
LCN-8968686-060926
7/26 Z02
Order code: GP-LMRKT-IDE001
Spend your time where it matters most. Our self-service tools, integrated solutions and flexible enrollment support make it easier to manage benefits and help employees make confident decisions.
Easy-to-use technology
Give employees user-friendly tools that simplify benefits and deliver personalized financial support, and log in to our secure portals for real-time access to what you need most. These tools are part of a broader set of digital capabilities designed to empower employees, streamline administration and keep businesses moving forward.
Save time and simplify administration with our self-service, secure portals where you can oversee claims and manage benefits, billing and eligibility.
LincSmart®, our InsurTech experience, helps save you time by automating benefits administration through expansive API capabilities and fluid platform integrations.
Nearly 60%
of Lincoln’s small business brokers and employers work with a LincSmart® key partner to create a smoother benefits experience.1
Employee education and communication support
When employees clearly understand their coverage, they feel more confident in the choices they make. We offer comprehensive communication support and educational tools designed to make enrollment easier, more engaging and more successful.
55% of surveyed employees
would enroll in more benefits if they understood coverage.2
Help employees understand how to prepare, no matter what comes their way.
A robust benefits package with wellness solutions or voluntary benefits, such as accident, critical illness and hospital indemnity insurance, can help cover expenses when the unexpected occurs. But many who face these bills aren’t enrolled in the benefits that could help most.
A complicated pregnancy and the premature birth of her twins led to weeks in the neonatal intensive care unit and overwhelming medical bills. Even with health insurance, Jessica’s family was left deep in debt.
Lincoln Financial paid Jessica for the use of her story.
Let’s partner to make benefits more beneficial.
1 Lincoln internal data, December 2025.
2 Lincoln, Wellness@Work, 2025.
Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.
Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.
Privacy | Legal | © 2026 Lincoln National Corporation
LCN-8968686-060926
7/26 Z02
Order code: GP-LMRKT-IDE001
Easy-to-use technology
Give employees user-friendly tools that simplify benefits and deliver personalized financial support, and log in to our secure portals for real-time access to what you need most. These tools are part of a broader set of digital capabilities designed to empower employees, streamline administration and keep businesses moving forward.
Save time and simplify administration with our self-service, secure portals where you can oversee claims and manage benefits, billing and eligibility.
LincSmart®, our InsurTech experience, helps save you time by automating benefits administration through expansive API capabilities and fluid platform integrations.
Nearly 60%
of Lincoln’s small business brokers and employers work with a LincSmart® key partner to create a smoother benefits experience.1
When employees clearly understand their coverage, they feel more confident in the choices they make. We offer comprehensive communication support and educational tools designed to make enrollment easier, more engaging and more successful.
55% of surveyed employees
would enroll in more benefits if they understood coverage.2
A robust benefits package with wellness solutions or voluntary benefits, such as accident, critical illness and hospital indemnity insurance, can help cover expenses when the unexpected occurs. But many who face these bills aren’t enrolled in the benefits that could help most.
A complicated pregnancy and the premature birth of her twins led to weeks in the neonatal intensive care unit and overwhelming medical bills. Even with health insurance, Jessica’s family was left deep in debt.
Lincoln Financial paid Jessica for the use of her story.
Let’s partner to make benefits more beneficial.
1 Lincoln internal data, December 2025.
2 Lincoln, Wellness@Work, 2025.
Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.
Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.
Privacy | Legal | © 2026 Lincoln National Corporation
LCN-8968686-060926
7/26 Z02
Order code: GP-LMRKT-IDE001
Spend your time where it matters most. Our self-service tools, integrated solutions and flexible enrollment support make it easier to manage benefits and help employees make confident decisions.
Help employees understand how to prepare, no matter what comes their way.
A robust benefits package with wellness solutions or voluntary benefits, such as accident, critical illness and hospital indemnity insurance, can help cover expenses when the unexpected occurs. But many who face these bills aren’t enrolled in the benefits that could help most.
Easy-to-use technology
Give employees user-friendly tools that simplify benefits and deliver personalized financial support, and log in to our secure portals for real-time access to what you need most. These tools are part of a broader set of digital capabilities designed to empower employees, streamline administration and keep businesses moving forward.
Save time and simplify administration with our self-service, secure portals where you can oversee claims and manage benefits, billing and eligibility.
LincSmart®, our InsurTech experience, helps save you time by automating benefits administration through expansive API capabilities and fluid platform integrations.
Nearly 60%
of Lincoln’s small business brokers and employers work with a LincSmart® key partner to create a smoother benefits experience.1
Employee education and communication support
When employees clearly understand their coverage, they feel more confident in the choices they make. We offer comprehensive communication support and educational tools designed to make enrollment easier, more engaging and more successful.
55% of surveyed employees
would enroll in more benefits if they understood coverage.2
A complicated pregnancy and the premature birth of her twins led to weeks in the neonatal intensive care unit and overwhelming medical bills. Even with health insurance, Jessica’s family was left deep in debt.
Lincoln Financial paid Jessica for the use of her story.
Let’s partner to make benefits more beneficial.
1 Lincoln internal data, December 2025.
2 Lincoln, Wellness@Work, 2025.
Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.
Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.
Privacy | Legal | © 2026 Lincoln National Corporation
LCN-8968686-060926
7/26 Z02
Order code: GP-LMRKT-IDE001
