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Solutions made simple for small businesses

Strength, service and solutions that help businesses and employees thrive

Whether you’re a trusted broker or small business owner, our priority is to deliver solutions that save you time, offer value and help you succeed your way. You’ll have access to easy-to-use tools and personalized service that help you focus on your business goals — while offering benefits that attract and retain talent.

Experience you can trust.

Lincoln Financial serves over 45,000 small businesses representing:1

decorative

Two million employees

decorative

$47 billion in assets under management3

decorative

$900 million in annual premium2

woman on mobile phone working in an office on a laptop Polygon

Support focused on you

The right provider makes benefits easier. Lincoln focuses on ease, access and affordability — simplifying administration, delivering dedicated service and providing employee benefits, retirement plan services and financial wellness resources that show employees they’re valued.

 

Ease

Save time with our intuitive technology, streamlined administration and employee enrollment support.

 

Access

Enjoy personalized service from our dedicated team and insights to help you lead.

 

Affordability

Bring coverage together under one carrier with flexible, cost-effective options.

 

Let’s partner to make benefits more beneficial.

Polygon

1 Group Protection and Retirement Plan Services make up Lincoln’s Workplace Solutions business.

2 Clients under 500 lives served in Lincoln’s Group Protection business as of 4Q 2025.

3 Plans with under $50M in assets under management served in Lincoln’s Retirement Plan Services business as of 4Q 2025.


Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.


Privacy | Legal | © 2026 Lincoln National Corporation


LCN-8968686-060926

7/26 Z02

Order code: GP-LMRKT-IDE001

woman on mobile phone working in an office on a laptop

Solutions made simple for small businesses

Strength, service and solutions that help businesses and employees thrive

Whether you’re a trusted broker or small business owner, our priority is to deliver solutions that save you time, offer value and help you succeed your way. You’ll have access to easy-to-use tools and personalized service that help you focus on your business goals — while offering benefits that attract and retain talent.

Experience you can trust.

Lincoln Financial serves over 45,000 small businesses representing:1

decorative

Two million employees

decorative

$47 billion in assets under management3

decorative

$900 million in annual premium2

Polygon Polygon

Support focused on you

The right provider makes benefits easier. Lincoln focuses on ease, access and affordability — simplifying administration, delivering dedicated service and providing employee benefits, retirement plan services and financial wellness resources that show employees they’re valued.

 

Ease

Save time with our intuitive technology, streamlined administration and employee enrollment support.

 

Access

Enjoy personalized service from our dedicated team and insights to help you lead.

 

Affordability

Bring coverage together under one carrier with flexible, cost-effective options

 

Let’s partner to make benefits more beneficial.

Polygon Polygon

1 Group Protection and Retirement Plan Services make up Lincoln’s Workplace Solutions business.

2 Clients under 500 lives served in Lincoln’s Group Protection business as of 4Q 2025.

3 Plans with under $50M in assets under management served in Lincoln’s Retirement Plan Services business as of 4Q 2025.


Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.


Privacy | Legal | © 2026 Lincoln National Corporation


LCN-8968686-060926

7/26 Z02

Order code: GP-LMRKT-IDE001

woman on mobile phone working in an office on a laptop

Solutions made simple for small businesses

Strength, service and solutions that help businesses and employees thrive

Whether you’re a trusted broker or small business owner, our priority is to deliver solutions that save you time, offer value and help you succeed your way. You’ll have access to easy-to-use tools and personalized service that help you focus on your business goals — while offering benefits that attract and retain talent.

Experience you can trust.

Lincoln Financial serves over 45,000 small businesses representing:1

decorative

Two million employees

decorative

$47 billion in assets under management3

decorative

$900 million in annual premium2

Polygon Polygon

Support focused on you

The right provider makes benefits easier. Lincoln focuses on ease, access and affordability — simplifying administration, delivering dedicated service and providing employee benefits, retirement plan services and financial wellness resources that show employees they’re valued.

 

Ease

Save time with our intuitive technology, streamlined administration and employee enrollment support.

 

Access

Enjoy personalized service from our dedicated team and insights to help you lead.

 

Affordability

Bring coverage together under one carrier with flexible, cost-effective options.

 

Let’s partner to make benefits more beneficial.

Polygon Polygon

1 Group Protection and Retirement Plan Services make up Lincoln’s Workplace Solutions business.

2 Clients under 500 lives served in Lincoln’s Group Protection business as of 4Q 2025.

3 Plans with under $50M in assets under management served in Lincoln’s Retirement Plan Services business as of 4Q 2025.


Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.


Privacy | Legal | © 2026 Lincoln National Corporation


LCN-8968686-060926

7/26 Z02

Order code: GP-LMRKT-IDE001

Solutions made simple for small businesses

Strength, service and solutions that help businesses and employees thrive

Whether you’re a trusted broker or small business owner, our priority is to deliver solutions that save you time, offer value and help you succeed your way. You’ll have access to easy-to-use tools and personalized service that help you focus on your business goals — while offering benefits that attract and retain talent.

Experience you can trust.

Lincoln Financial serves over 45,000 small businesses representing:1

decorative

Two million employees

decorative

$47 billion in assets under management3

decorative

$900 million in annual premium2

woman on mobile phone working in an office on a laptop

Support focused on you

The right provider makes benefits easier. Lincoln focuses on ease, access and affordability — simplifying administration, delivering dedicated service and providing employee benefits, retirement plan services and financial wellness resources that show employees they’re valued.

 

Ease

Save time with our intuitive technology, streamlined administration and employee enrollment support.

 

Access

Enjoy personalized service from our dedicated team and insights to help you lead.

 

Affordability

Bring coverage together under one carrier with flexible, cost-effective options.

 

Let’s partner to make benefits more beneficial.

1 Group Protection and Retirement Plan Services make up Lincoln’s Workplace Solutions business.

2 Clients under 500 lives served in Lincoln’s Group Protection business as of 4Q 2025.

3 Plans with under $50M in assets under management served in Lincoln’s Retirement Plan Services business as of 4Q 2025.


Insurance products are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York, Syracuse, NY. Both are Lincoln Financial companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Lincoln Financial is the marketing name for Lincoln National Corporation and its affiliates.


Privacy | Legal | © 2026 Lincoln National Corporation


LCN-8968686-060926

7/26 Z02

Order code: GP-LMRKT-IDE001