Have the LTC conversation
Why LTC for clients
As people live longer and healthcare expenses continue to rise, the need for long-term care planning becomes more of a “when” than an “if” situation. By having a long-term care strategy in place earlier, you can help your clients better prepare for the tough financial, emotional and administrative decisions they and their loved ones may need to make.
Why LTC for financial professionals
9 in 10 clients surveyed say they expect financial professionals to lead the long-term care conversation. Use these resources to understand the value of long-term care planning to your clients, and your practice.
Explore additional resources to help you and your clients have meaningful long-term care planning conversations.